Industry Trends: How Consumerism Has Shifted to Social Media

Industry Trends: How Consumerism Has Shifted to Social Media

In the past five years, consumerism has experienced a shift away from traditional marketing strategies and toward those that prioritize crafting effective social media content.

In a post-pandemic world, the power of social media is more apparent than ever. In the past five years, consumerism has experienced a drastic shift away from traditional marketing strategies and toward those that prioritize crafting effective social media content.

With the popularization of TikTok and Instagram's new reel feature, the pressure is on businesses to master the ins and outs of social media management in order to reach the biggest audience. But what exactly is behind this industry-wide shift toward social channels?

Social Media in the Public Eye

One of the biggest factors behind the change in consumerism is the prominence of social media today. With hundreds of millions of people frequenting sites like Facebook and Instagram daily, these apps and websites garner a large portion of the public focus.

Much in the way that televised commercials have been utilized for decades, businesses have altered their marketing strategies to ensure they're within sight of the public eye. With 55% of consumers learning about new brands on social media, failing to master digital strategies could prevent your business from reaching a greater audience.

Additionally, a harsh decline in the effectiveness of radio and TV ads has also contributed to the overarching shift toward social media. With few other channels frequented by consumers, businesses have had no choice but to put much of their effort into creating digital content and expanding their social outreach.

Changing the Business-to-Consumer Relationship

Social media has also greatly altered the way consumers expect businesses to interact with their audience. The product no longer speaks for itself; crafting and maintaining your brand's image is just as important as providing good customer service.

Social media has put branding at the forefront of consumerism. Now, in addition to developing high-quality products and services, your business must cultivate a distinct image that speaks to the nature of your desired audience. Plus, social channels allow consumers to engage with brands instantly and publicly, further shifting the business-to-consumer relationship.

Whether it's liking a post, sending a direct message, or creating a post, 68% of consumers agree that social media makes it easier to interact with companies. This engagement-rich dynamic can benefit both parties, as it can humanize your brand and develop a deeper relationship with your audience.

Additionally, social media offers businesses the chance to view what drives consumers in real time. By paying close attention to what's trending and how well your content is received, you can develop a strategy that will put your brand at the forefront of the industry.

When Storytelling and Consumerism Collide

A key element of social media content is its ability to tell a story with every post. This factor is ideal for businesses in that it makes for an easy way to attract a bigger audience with your posts.

Whether you're launching a new product or promoting a sale, social media allows you to present updates in an intimate matter that's capable of reaching would-be customers 24/7. And unlike traditional marketing channels like radio or TV, social platforms give you the chance to market directly to your chosen audience. Plus, your entire page becomes a space where prospective customers can learn more about your products in minutes—without the need to invest in any additional marketing.

The Power of User-Generated Content

Consumerism has experienced one of its biggest shifts in the form of user-generated content. Besides crafting the perfect posts and reels for your own page, outsourcing your marketing strategy to users with large followings of their own is now one of the most effective ways to grow your audience and increase sales.

As with any marketing channel, good visuals are the key to consistent success. And in many cases, user-generated content can produce some of the most powerful visuals.

Nearly 80% of consumers report that their purchases are influenced by user-generated content, and it's easy to see why. Many online influencers have amassed huge followings, and many users turn to these accounts for everything from advice to a lifestyle guide. Partnering with affiliates who can produce high-quality content can lead to an increase in sales, and is one of the driving forces behind consumerism's shift toward social media.

Mastering Consumer-Directed Social Media

Developing an effective social media strategy is no longer a way for businesses to stay on-trend, but rather is a crucial element of modern marketing. To successfully grow your business to new heights it's important to produce high-quality content that will capture your audience's attention and strengthen your brand's image.

May Street Social is the solution to your marketing needs; we'll help you design a goal-driven strategy and generate excitement for your brand. Visit May Street Studio today and be part of the next generation of social media.

Industry Trends: How Consumerism Has Shifted to Social Media