Bringing Vision and Brand Together

Overview

Our client had an ambitious concept for a new restaurant and bar. Their vision: to launch a restaurant where the people were as important as the place.

In this case study, we look at the work we did to help our client realize their brand.

Planning

When we consulted with our client, it became clear that they had much more in mind than a mere public house. They were looking to create a place where the staff didn’t just come to work, or the patrons to eat and drink. This was to be a gathering place for a cast of characters, a community hub. It’s a nice dream for a business, but not necessarily the easiest to execute.

Solution

How do you make a business synonymous with an idea? Branding. We held consultations with the client to establish what they wanted, from concept to décor. Then we put together a style guide defining every aspect of marketing materials from fonts to logo. We made our design choices to suit the space, so that everything about the business would come together visually.

Marketing is an ongoing process, and it’s important that we don’t just make a one-time delivery. Rather, we seek to provide our clients with tools that will serve their business for years to come. To that end, we developed a package of branding materials, including a select logo option.

Branding materials have to be functional across a wide array of formats. From merchandise to letterheads, a good logo has to work in multiple scales and color schemes. Rasterized images are used in most graphic applications, while vectored images allow for alteration and rescaling without loss of resolution. We provided an entire package of such options, so that the client could be ready for anything.

Conclusion

The work of developing a good brand is as much a matter of understanding the client as it is about design. Our client had a passionate vision for a new restaurant. We assembled a plan that could help them meet their goals.